Wednesday, May 22, 2013

Market Test: Wells Fargo MAR 4413 Professor Amy Sauers

Please label the following questions # 1-5. 5 Being highly likely and 1 Being Very Unlikely.



Question # 1) Will you (as the customer) be able to use the new extended hours at Wells Fargo?


Question # 2) Will the new extended hours benefit you and your current schedule?


Question # 3) How do the extended customers make you feel in relation to the reputation of the Wells Fargo name (Good, Neutral, or Bad)?


Question # 4) Would you visit Wells Fargo more often with the new extended hours?


Question # 5) Would customers recommend Wells Fargo to their friends and family?

Amber 4 5 Good 4 4
Jackie 5 5 Good 4 5
Barbara 4 4 Good 4 5
Jerry 5 4 Neutral 4 5
Eugene 4 5 Good 3 4
Teddy 5 5 Good 4 4
Adina 4 4 Neutral 3 4
Timothy 5 4 Good 4 4
Jennifer 5 5 Good 5 5
Alyssa 4 5 Good 4 4


I presented my idea of extending the operating Hours at Wells Fargo to the 10 people that are listed above. The people I surveyed varied greatly from an elderly person, to a full time worker, to a young teenager in high school. The responses I received in relation to using the new hours were quite shocking. Everybody who took the survey listed that they could use the new hours which is a very good sign. If Wells Fargo extends their operating hours, I believe this will put them really far ahead of their competition because now many more people can now bank with Wells Fargo.


Thank You
Robert Lanese